Our exclusive Spanish Distributors Lenubu, were at Unibike in Madrid, Spain with the support of Reid Bikes last weekend. It gave Spanish retailers and the public the chance to get hands-on with the bikes. Well, it is safe to say that they loved them! Elena Martín of Lenubu said:

“The stand was flooded with people all weekend at the Unibike in Madrid. The public and retailers were all very positive about the brand, with several retailers placing orders at the show. We are really pleased with how the brand is growing in Spain and look forward to growing further”.

Lenubu also distributes other complimentary brands as well as Reid Bikes in Spain to independent bicycle retailers. We will keep you posted on upcoming shows that we will be exhibiting at. Happy Riding!

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At Reid, we believe that the freedom to move is for everyone. That’s why we speak cross-category. It’s why we offer products across a range of prices, at incredibly competitive rates. It’s why we don’t claim to be better, we claim to be different. We’re all in this together, because together, we can accomplish more. The sky is the limit. The possibilities are endless and nothing is impossible.

When life is experienced on two wheels, we become healthier, more mindful, more focused people. So, our job is to help them realise; to inspire, motivate and empower people to get out of the car, onto their bike and into the open world beyond. We see this as an opportunity to set an example. We want to show the world that sustainable, economical and human aren’t mutually exclusive with performance, beautiful design and the Reid Rider lifestyle.

We speak to commuters, nature-lovers, bike enthusiasts, socialites, athletes to name just a few. Each and every one of these people could know more about how their cycling lifestyle — whatever form that takes — affects the world around them, the people that live in it, and the way their involvement and investment can change things for the better. Which is precisely why we educate them, through our words, films, pictures and the standards we set in the industry.

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