CABDA (Chicagoland Area Bicycle Dealer Association) Expo opens its door on February 1st to hundreds of IBDs and industry participants. After just three years it is now one of USA’s most important dealer shows as one of the only pre-season dealer shows in the Midwest. It will have brands featured such as Park Tool, Giant, Saris and of course REID. We are also proud to be one of the shows sponsors this year. Rob Akam, International Sales Manager for REID Bikes says ‘With such a great retail and distribution network across the USA now, and over 30 bike models on sale there, it is important for our current dealers and new dealers to be able to see the range in the flesh. Our range has doubled in the USA over the last 12-18 months, and we want to ensure our dealers are aware of these, and let dealers who are missing out on the $300-$600 purchaser to see the value our that range offers at those price points’.
The event is hosted at Pheasant Run in St. Charles and full venue details can be found HERE. In 2016 REID were showcased by one of our USA distributors, Olympic Supply Co, at a show that drew in 1500 atendees from 370 bike shops from 15 states across America. This year we have our own booth with representatives from REID in the UK, Hans Johnsen and Olympic Supply Co on hand to give dealers information about the brand, the products, and exclusive show offers. CABDA expect this year’s show to bring in around 2500 visitors from 500 retailers.
If you are an IBD or retail chain and would like to hear more about REID Bikes, please contact your nearest distributor by clicking HERE.