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OUR STORY

“Reid Bikes was established in Melbourne, Australia in 2009 when I was looking around for a new bike to get some exercise. I was shocked at the prices being asked by bike shops at the time and started to look into it.

I saw an opportunity to create my own brand of bikes that were high quality, looked great and – most importantly – were affordable and made it easier for everyone to get riding.

After more than a decade and over half a million bikes sold, it looks like there were a lot of like-minded people out there who wanted a better option.

Our disruptive approach and passion for making great products that give people the freedom to move has seen Reid continue to thrive in Australia – and now find a home in over 25 countries through more than 600 retailers around the world.”

James Reid
Founder of Reid

#freidom

MAKING CYCLINGAND eMOBILITYACCESSIBLE TO ALL

MAKING CYCLINGAND eMOBILITYACCESSIBLE TO ALL

James Reid
Founder of Reid

Reid Environmental Pledge

Buy One, Plant One.

Reid Pledge

WE PLEDGE: FOR EVERY REID PURCHASED, WE WILL
PLANT ONE TREE, SO THE ENVIRONMENTS WE LOVE TO
RIDE IN STAY AS HEALTHY AS POSSIBLE! #buyoneplantone

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Founded in Melbourne, Australia in 2009 – we’ve been bringing you great value products for 15 years.

30+

We are worldwide – spanning 30+ countries, 6 continents and over 600 retailers.

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Whether you commute, cruise or carve, we have over 150 available models and more on the way.

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We’re so confident in our quality, we offer a lifetime frame and rigid fork warranty on every bike.

Blog

Hall of
Fame

Schwarzenegger tries the Zeus.

Spoilers: He got one sent home as his personal ride. We’re stoked!

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Latest
Articles

Mar 14

CABDA East 2024: An Interview With Reid’s Marketing Manager, Beth

Last week, our Commercial Manager, Jon, and Marketing Manager, Beth, touched down in New York with an exciting few days ahead in New Jers…

1000+ Views Posted in Featured, eBikes, Latest News
Hot Read Hot read Mar 6

Q&A With Ryan – Reid’s New International Account Manager

We’re super thrilled to be welcoming a new team member to our sales department. Ryan has joined our HQ in Poole as our new International …

1000+ Views Posted in Latest News, Reid Team
Feb 28

Reid Retailer Of The Month: Island Bicycle Company

Our February Reid Retailer of the Month is Island Bicycle Company, a bike shop just off the coast of Texas in Galveston. Whether you’re l…

1000+ Views Posted in Featured, eBikes, Latest News
Feb 26

New for Reid: The Let’s Range Showcase

Reid Bikes’ mission is ‘to make cycling and eMobility accessible to all’. Nothing fits this mission greater than our all new ‘Let’s’ rang…

1000+ Views Posted in Featured, eBikes, Latest News
Feb 16

CABDA Midwest 2024: Reid’s Highlights

Last week, our Commercial Manager, Jon, and Product Manager, Leon, landed in Chicago, United States, ready for an exciting few days at th…

1000+ Views Posted in Featured, eBikes, Latest News
Feb 5

Bikes for Beginners: 5 Things You Should Know When Buying a Bike For The First Time.

Stepping into the world of cycling is an exciting move towards adventure, fitness, and the joy of riding. However, when it comes to buyin…

1000+ Views Posted in Featured, eBikes, Latest News
Jan 31

Reid Retailer Of The Month: Ashland Bike Company

This month, we had an awesome interview with Ashland Bike Company, a Reid retailer in Ohio, United States. Since opening in 2017, Ashland…

1000+ Views Posted in Featured, eBikes, Latest News
Hot Read Hot read Jan 25

Environmental Pledge Milestone: 250,000 Trees Planted!

We’re absolutely thrilled to share that we’ve hit a very exciting milestone! Thanks to your support, we have now planted 250,000 trees un…

1000+ Views Posted in Featured, Environmental Pledge, Latest News
Hot Read Hot read Jan 18

Reid’s 14 Year Journey: A Mural by Lucan Art

In December, our new office got a creative boost when the talented local artist, Lucan Art, turned one of our plain walls into an amazing…

1000+ Views Posted in Featured, Latest News
Jan 11

Saranac Lake 3P Event: Racing for a Cause

This month, we had the chance to interview the team behind the Saranac Lake 3P Event – an exciting charity event that lights up the villa…

1000+ Views Posted in Featured, Latest News
Hot Read Hot read Jan 5

New Year Resolutions: How to Stick to Cycling in 2024

Happy New Year everybody! As we flip the calendar to 2024, it’s the perfect time for new beginnings, fresh goals, and resolutions that ma…

1000+ Views Posted in Featured, Latest News
Jan 2

Reid 2023 Wrap Up

As we reach the end of 2023, it’s time to reflect on the incredible journey we’ve had at Reid. From milestone achievements to global conn…

1000+ Views Posted in Featured, Latest News
Dec 20

Reid Retailer Of The Month: Ciclos Clase

This month, we had the pleasure of interviewing Ciclos Clase, a Reid retailer in the vibrant Poble Sec, Barcelona. The rich history of cy…

1000+ Views Posted in Featured, Latest News
Hot Read Hot read Dec 6

Why Cycling is the Best Low-Impact Exercise for All Ages

When it comes to staying healthy, exercise plays a crucial role, but it doesn’t have to be hard on your body. Cycling is a great example—…

1000+ Views Posted in Featured, Latest News
Nov 29

Reid Retailer Of The Month: Bi’alcho’ Cycling

Our November Reid Retailer of the Month is Bi’alcho’ Cycling – a bicycle store in the city of Querétaro, Mexico. From basic mechanical wo…

1000+ Views Posted in Featured, Latest News
Hot Read Hot read Nov 14

How to Choose the Perfect Bike for Your Lifestyle

Choosing the perfect bike can be an exciting yet challenging task. Whether you’re an avid cyclist or a beginner, the multitude of options…

1000+ Views Posted in Featured, Latest News
Hot Read Hot read Nov 8

Cycling at Dusk: A Parent’s Safety Guide for Children

As we transition into darker days and longer nights, it’s important to prioritise the safety of our young cyclists. During these upcoming…

1000+ Views Posted in Featured, Latest News, Kids Bikes
Nov 6

Reid x Sweatband: UK Launch is Here

We have some exciting news to share! The wait is over, and it’s official—Reid is now making a grand entrance back into the UK market, joi…

1000+ Views Posted in Featured, Latest News
Oct 27

Reid Retailer Of The Month: Broken Spoke Bike Studio

This month, we had the pleasure of interviewing Broken Spoke Bike Studio, a Reid retailer in Wisconsin. Broken Spoke has been retailing R…

1000+ Views Posted in Featured, Latest News
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