Hot Read Hot read Apr 25



Hi All,

As we head into Northern Hemisphere Spring we are seeing lots and lots of sales and marketing activity from our retailers and distributors. We too are extremely busy with advertising to support our retailers and distributors with content creation, website page translations and social ads in more languages than ever before. Our new website launched with only one or two minor glitches, and is now working very well and traffic numbers continue to grow. We shipped more bikes in March than any month in our history, and were not far off this again for April so far! We are bolstering our Marketing department with the hire of a new Marketing Assistant for Kyle as you can read more on below.
Troy and I will be flying out to China on 4th May to 12th May for China Cycle and factory visits afterwards. If you are attending and not yet made an appointment to meet Troy or I, please get in touch as we’d love to catch up face to face.

Kind Regards,
Rob Akam
Managing Director


New Marketing Staff 

This month we have hired a new marketing assistant, Hayley, who starts with the team next Monday, 29/04/2019. This was naturally the next place in the business we needed to expand and we hope to be able to offer you a better marketing service moving forward with the addition of Hayley to Kyles team.  This addition will allow us to better perform and report on the marketing activities we are carrying out for each of you every month and a necessary decision with our growth in recent years.


Adventure 1 WSD eBike
After feedback from many of you, we have made a trekking version of the Urban + with front suspension and more comfort based geometry. Specs are similar to the Urban + with Shimano Steps powered 9 spd drivetrain and hydraulic disc brakes, and a Suntour NVX 75mm travel suspension fork with HLO. See the product page for full spec information:


Boys Roadster in Black
Our ever-popular kid’s vintage range adds one new colourway to the collection this month, the Boys Roadster in Black! Available in both 16″ and 20″ this smart option adds a wider variety to our previously only navy offering of the bike.


Reid Retailer Starter Kit

Following on from discussions from some of the yoursleves, we have now made a Retailer Starter Kit that is applicable for all countries. In here a new Reid Retailer can find all the basics to represent Reid on their website and social, as well as more information on the bikes themselves. They will find our logos, brand guidelines, product specifications and product brochure via this link.


Bike Exchange – Urban Range Review
Watch the full video and follow this link for the full write up on Bike Exchange.


New Ares Lifestyle Images



Come visit us
This month, Jon our Iceland distributor came to visit the new Reid office, having a look at some of the sample bikes we have here and chatting everything Reid and more? Would you like to come visit Reid HQ? Contact Troy or I and we’ll arrange a time that best suits you.


Reid Rider of the Month
Angela Hutchison (@thebrunettetravels) is our Reid Rider of the Month for April. Find out more about her and her adventures with our Harrier over on the blog.


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