FeaturedFamous Riders

Evo Cycles Partnership

Hot Read Hot read Jan 12

At Reid we’re super excited to be starting 2022 with some cool new projects in the pipeline with our longstanding partner and distributor for New Zealand, Evo Cycles. We have been partnered with Evo for 8 years now and have had loved building a community in NZ, through our Reid Riders of the month, influencer and celebrity partners as well as working with local riders to create some awesome Kiwi content.

Evo is a family run bike, accessories and apparel company with 28 stores across New Zealand’s North and South islands, and as of 2020 they are the biggest specialist bike retailer in NZ!

Evo now sells over 25 Reid products including bikes, eBikes and scooters and are looking to expand the range for 2022. This excitingly includes the international launch of Reid’s first Full Suspension eBike, the Sphinx,  which we’re sure is going to go down well with the regular rippers at Evo, as well as our all new KADe eCargo Bike, so keep an eye out for these later on in the year.

17 - Reid ® - Evo Cycles Partnership Blog Single Image Main 5 - Reid ® - Evo Cycles Partnership

Starting from humble beginnings, Evo is still locally owned & operated with a huge emphasis on pushing boundaries and finding better ways to improve their customers’ experiences through…

To find out more about their journey and where you can purchase Reid in NZ, check out their website here

16 - Reid ® - Evo Cycles Partnership

Most recently, both Reid and Evo joined forces with Ruby Apparel to give away one of our famous Classic bikes. A fashion label based in Aotearoa NZ, Ruby is best known for it’s designs that embody those who wear them and exuberates fun, the perfect match for our vintage bikes. Make sure to follow us on Instagram for all the latest giveaways, product releases and more…

View this post on Instagram

A post shared by RUBY (@rubytakessnaps)

The competition is now closed but keep an eye out for others in the future.

We have also recently partnered with some exciting riders across NZ, including the winner of Rupaul’s Drag Race Down Under Kita Mean and Miss Congeniality Anita Wiglet. As well as radio broadcaster Polly Harding and actress Kimberley Crossman, which we’re excited to share with you in more detail soon! Check out some our favourite NZ riders to date below

13 - Reid ® - Evo Cycles Partnership 14 - Reid ® - Evo Cycles Partnership

View this post on Instagram

A post shared by Brent Purcell (

Brent Purcell, Photographer, Reid Hercules

View this post on Instagram

A post shared by Gemma McCaw (@gemflynn)

Gemma McCaw, Field Hockey Player, Reid Ladies Classic

View this post on Instagram

A post shared by Richie McCaw (@richiemccaw)

Richie McCaw, Retired New Zealand All Blacks Captain, Reid Harrier 3.0

View this post on Instagram

A post shared by STICKS X STONES AOTEAROA (@sticksxstonesnz)

STICKS X STONES AOTEAROA, Reid Rider Of The Month, Granite 1.0

Rolling With Rob, Reid Rider Of The Month, Zeus Fat Bike

2022 will see our partnership with Evo Cycles continue to blossom, with more of our range becoming available, plus more giveaways, including NZ exclusive Reid merchandise and collaborations with the community. Make sure you’re following both Reid and Evo on social, to be the first to hear how you can get involved.

Find your local retailer

Follow our Instagram and we'll plant a tree!

At Reid we take our role stopping climate change very seriously. We promise that if you 'follow' our instagram page, we will plant a tree on your behalf. Help us on our mission!

Save the planet