We’re really excited to welcome a new feature – Reid Retailer Of The Month. Showcasing a store that have gone above and beyond as a Reid retailer. This month we’re pleased to introduce you to Waterloo Bicycle Works, based in Iowa, US. This store has been selling Reid for over 2 years now and are always sharing rider stories, photos & videos with us – really making them stand out on socials. It’s great to find out more about Waterloo Bicycle Works and how they have found the experience working with and selling Reid. Keep reading to find out more!

We are Greg, Jess, Steve, Haris, & (shop dog) Dreko at Waterloo Bicycle Works. We opened in 2014. We are a full-service bike shop with retail. We like to make sure we have all the things that commuters and utility/transportation cyclists may want, but we stock parts and accessories for most all bikes. For bike brands, we stock Reid, Surly, New Albion, Soma, Bulls & Pegasus e-bikes, Cult BMX, Sun, Retrospec.

Introduce yourselves…

We are Greg, Jess, Steve, Haris, & (shop dog) Dreko at Waterloo Bicycle Works. We opened in 2014. We are a full-service bike shop with retail. We like to make sure we have all the things that commuters and utility/transportation cyclists may want, but we stock parts and accessories for most all bikes. For bike brands, we stock Reid, Surly, New Albion, Soma, Bulls & Pegasus e-bikes, Cult BMX, Sun, Retrospec.

Where can your store be found?

We are located at 316 W 3rd St, Ste 2 in downtown Waterloo, Iowa, US.

What does cycling mean to you?

We feel that cycling empowers people to be free from the automobile. It is transportation.

How do you integrate with your local community?

One example is last year, we partnered with a local organization, We Arose Co-op, on an organized ride for beginner or casual riders and families. We will be doubling the number of rides this year to continue to reach more riders.

Do you have any interesting store stories that you can share with us?

Well, many people come in to visit our shop dog, who is a local Instagram celebrity, @downtown_dreko.  He gets so much love and so many treats from his special friends.  There are a few who really spoil him, including our mail carrier(s)!

How long have you been a Reid retailer and what is your best seller?

How has your experience with Reid been?

We have had a good experience with Reid, though sometimes availability in the US is less than ideal.  An example is the add-on front basket for the classics. The price point is accessible for many people.

Finally, what advice would you give to those who are considering getting into bike riding or perhaps have never tried it before?

Shop for a bike shop first. Find people who you like and trust, and a place that fits your needs. If you didn’t get your bike at a bike shop, take it into a shop to make sure you are starting out with a properly adjusted bicycle. Besides the bicycle, you don’t need special equipment or clothing. Just ride.