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Hot Read Hot read Sep 14

We’re excited to introduce you to Bike Generation, our September Retailer of the Month. Bike Generation is a Reid retailer in Lebanon which was born out of a desire to share the passion of cycling to the city of Beirut. Since their partnership with Reid in 2020, Bike Generation continue to use their social channels to champion Reid products by highlighting the key benefits of our bikes, scooters and water sports range.

Introduce yourselves…

Bike Generation is a bicycle retailer located in Furn-el-Chubak, a quiet residential neighbourhood in the South-East section of Lebanon’s capital, Beirut.

BG was founded in 2010 by a bunch of cycling aficionados. Demand for bicycles was almost non-existent in those days. We felt we had to do something to raise the public’s awareness on the fun to ride and the health benefits of riding a bicycle. We were also intent on spreading the cycling culture in all segments of the population. We knew from the outset it was a risky bet due to the tiny size of the market. But we all had our jobs (entrepreneurs, lawyers, financial advisors etc.). Making money was not our primary objective.

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How do you integrate with your local community?

We consider our clients as family and friends, so they are very proud and excited to show our shop to their cyclist friends or relatives when they visit Lebanon from abroad. They consider Bike Generation as a Lebanese touristic guide.

Bike Gen - Reid ® - Reid Retailer Of The Month Bike Generation

Do you have any interesting store stories that you can share with us?

Team BG won the Lebanese Road and MTB championships 3 years in a row. We are the only cycling-dedicated retailer in the country. All our competitors are multi-sports with scant interest in or exposure to the cycling industry.

How long have you been a Reid retailer?

For almost 10 years we were a single-brand retailer as Specialized, the California-based brand granted us exclusive distribution on the region. Until we met Reid representatives in Europe in 2020. Now we can proudly say that 1 out of 3 bicycles you encounter on the roads and trails in Lebanon was purchased at Bike Generation.

What is your best selling Reid product?

MTB Pro Disc Bike, MTB Sport, Granite 1.0 & Transit bike so far.

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How has your experience with Reid been?

Actually pretty well. The bikes shape and colours look perfect with great specifications and affordable prices. The customer reviews have all been positive.

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