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OUR STORY

“Reid Bikes was established in Melbourne, Australia in 2009 when I was looking around for a new bike to get some exercise. I was shocked at the prices being asked by bike shops at the time and started to look into it.

I saw an opportunity to create my own brand of bikes that were high quality, looked great and – most importantly – were affordable and made it easier for everyone to get riding.

After more than a decade and over half a million bikes sold, it looks like there were a lot of like-minded people out there who wanted a better option.

Our disruptive approach and passion for making great products that give people the freedom to move has seen Reid continue to thrive in Australia – and now find a home in over 30 countries through more than 600 retailers around the world.”

James Reid
Founder of Reid

#freidom

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

James Reid
Founder of Reid

Reid Environmental Pledge

Buy One, Plant One.

Reid Pledge

WE PLEDGE: FOR EVERY REID PURCHASED, WE WILL
PLANT ONE TREE, SO THE ENVIRONMENTS WE LOVE TO
RIDE IN STAY AS HEALTHY AS POSSIBLE! #buyoneplantone

Reid on Instagram

Our latest snaps

Reid by numbers
12

Founded in Melbourne, Australia in 2009 – we’ve been bringing you great value products for 12 years.

30+

We are worldwide – spanning 30+ countries, 6 continents and over 600 retailers.

150

Whether you commute, cruise or carve, we have over 150 available models and more on the way.

infinity graphic - Reid ® - Home

We’re so confident in our quality, we offer a lifetime frame and rigid fork warranty on every bike.

Blog

Hall of
Fame

Schwarzenegger tries the Zeus.

Spoilers: He got one sent home as his personal ride. We’re stoked!

Shop Zeus

Latest
Articles

May 25

Reid Rider Of The Month Marcelle

This month we are introducing you to 43 year old Marcelle, an eScooter rider from Aus. Keep reading to find out more about his experience…

May 19

Reid Retailer Of The Month Ely Bike and Kicksled

We’re back with another Reid Retailer Of The Month. This month we’re pleased to introduce you to Ely Bike and Kicksled, based in Minnesot…

May 11

Eurobike 2022

We are super excited to announce that Reid will be exhibiting at EUROBIKE for the first time this year. Eurobike is the undisputed leadin…

Apr 21

Reid Rider Of The Month Rowan

We’ve got a super cute Reid Rider to share with you this month. Rowan is 5 years old, riding without training wheels and even taking part…

1000+ Views Posted in Featured, REID Rider of the Month, Kids Bikes, MTB
Mar 28

Reid Retailer Of The Month Waterloo Bicycle Works

We’re really excited to welcome a new feature – Reid Retailer Of The Month. Showcasing a store that have gone above and beyond as a Reid …

Find your local retailer

Follow our Instagram and we'll plant a tree!

At Reid we take our role stopping climate change very seriously. We promise that if you 'follow' our instagram page, we will plant a tree on your behalf. Help us on our mission!

Save the planet
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