When someone decides that something in their life needs to shift, Reid is there to support them — whether it’s as simple as needing a bike, to biking for a good cause, to practicing mindfulness on bikes. Each turn of the wheel is a chance to see things differently, to champion something new, to change the world one hill, cruise, commute and gear-shift at a time. We don’t claim to be better, we claim to be different. So, we’re all in this together, because together, we can accomplish more. The sky is the limit with Reid Fat and 27+ (mid-Fat) bike range. Nothing is impossible with over-sized tyres on big rims with ridiculous amounts of grip and control.

One tree planted for every Reid bike, scooter or watersport purchased #buyoneplantone

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