In 2014, Rob Akam, previously GM of Reid Cycles PTY LTD in Australia moved to the UK to set up Reid Bikes Limited, with the aim of turning the popular Australian B2C brand Reid into a global bike brand.
Reid Bikes Limited steadily took on new distributors and are now sold in over 25 countries or regions including USA, Canada, Argentina, Switzerland, South Africa, United Arab Emirates and New Zealand. We operate an international brand site www.reidbikes.com and have an extensive social media presence with global brand recognition.
Reid Cycles PTY owns and operates the Reid store network and retail site reidcycles.com.au in Australia. Reid Bikes Limited carries out all other Reid business globally including Reid distribution to their partners in Australia. An important and growing part of our business is now ‘supply contracts’. This is where a prospective partner approaches us to help us to design and manufacture their product idea, whether bikes, scooters or water sports products.
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As well as operating as a brand, Reid Bikes Limited designs and manufactures bikes, eBikes, scooters and eScooters for several other brands. By leveraging off our strong supply chain across Asia, including China, Taiwan, and Bangladesh, we help brands and large multi-sports retail chains bring their ideas to life for commercial success.
Within Australasia, we design and supply product lines for several brands at present. For client privacy, we cannot disclose the brands, as we treat all clients with respect and confidentiality, never sharing information.
As a business, globally we now sell more non-Reid branded bikes, than Reid branded bikes. We have increased our resources to take this part of the business to the next level.
HOW CAN WE HELP YOUR BRAND?
At Reid Bikes Limited, we go beyond simply ‘making to specifications’, by trying to fully understand what product our partners are trying to offer their customers. Then, we help them to design and manufacture a great product, at a great price to exceed their expectations. Our three pillars as a business are Service, Quality and Value.
With our experience and economies of scale, we are often able to offer multisports and retail chains and small to medium size bike brands a better product for the same or less money, and provide a much better service than going factory direct, which for many can be a minefield.
We can also help brands and retailers grow their ranges fast. We use our global experience to discuss trends across categories or colours and share key information to help our partners to make more informed decisions regarding their product ranges.
Finally, we truly believe that our service is second to none when providing branding, sourcing and manufacturing.
We successfully launched our own bike brand Reid over 10 years ago. Significantly, it is now available in over 25 countries with global recognition. We have a wealth of experience and knowledge to help grow or launch your own brand of bikes, scooters or water sports products. We have helped major retailers grow their in-house brands to be respected names in their markets. So, if you have an idea for a new brand or want to grow your existing brand with its own identity and voice, we’re in the perfect position to help.
It has been over 10 years since our first ever container of Reid branded bikes were produced. Since then, we have made hundreds of thousands of bikes under the Reid name and others. We have great experience and understanding of bicycle, scooter and water sports products production in Asia. Quite simply, we believe we can design and source better products than any of our competitors for the same price and have a strong and stable supply chain. Additionally, we now have strong relationships with suppliers for EU clients to avoid anti-dumping duties on bikes and eBikes from China.
As you may be aware, all Reid bikes come with a ‘Lifetime Frame and Rigid Fork Warranty’. This is how confident we are of our manufacturing processes. Moreover, we offer this same warranty to our partners on all of their productions. With a dedicated QC team on the ground at all productions and regular factory visits from Reid senior management, we’re confident in providing you with unparalleled quality of product for the price, to complement our exceptional service and design.
Two questions we are asked at the start of discussions on supply contracts are lead times and MOQs.
Standard lead times on mass orders are between 65 and 90 days depending on the level of Shimano parts used, during ‘normal times’. Since Covid19 hit, lead times for bikes have been adversely affected due to the huge increase in demand. Please contact us for current lead times. For other lines such as scooters, eScooters and water sports products such as kayaks, paddleboards and inflatable paddle boards, lead times remain within the 65 to 90 day time frame for most models. These time frames do not include public holidays. For example, if manufactured in China, the public holidays for CNY or Golden Week will affect lead times.
Also, we are in a position to be able to offer clients the ability to order and hold stock to ship at our factory. This can give clients additional peace of mind coming into busy seasons, by ordering additional quantities pre-season to be able to book vessels and have extra stock on the water within a week.
OUR QUALITY CONTROL PROCEDURES
Reid employs full time QC staff and a Supply Chain Administrator in our office in China. Our staff oversee each and every production at all factories we work with.
Every production has a 48 point QC checklist supplied, with audit photos, issue and solution list (where applicable) and clear and regular communications throughout the ordering and manufacturing process. All QC documents are shared in a client shared drive that gets set up for each client.
We welcome clients to come and oversee their assemblies if they wish, as we stand behind our products and supply chain.
THE END TO END PARTNERSHIP PROCESS
I hope that this page has given you a little insight into the way that we work with our clients.
If you like what you have read, let’s chat so we can understand where you are wanting to take your brand and range. If you are happy with your range exactly as it is, but keen to explore the potential of reducing costs, improving service or getting a better product, let us see if we can help.
From there, we can get a better understanding, and start working on BOMs, artworks (if needed; as some clients use their own designers) and frame drawings, and provide quotations. From there we can usually get samples made within 30-40 days.