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REID Rider of the month – December

  Rosie (@springett91) is our REID Rider of the Month for December! Rosie has become our REID Rider of the month for December on her Metallic Blue Ladies Esprit! Having won her bike through our giveaway with our collaboration with Jack Wills, we caught up with...

Why a bike should be the top of your Christmas list.

Who remembers their first bike? I know I do, that feeling of mystery, potential, and freedom I had been given was almost overwhelming, even at 7. The rest is history, all the falls, all the bruises, but most importantly the learning curve of getting back on and...

Kids Bike Guide

Are you looking for a bike for your kid and don’t know where to start? Read on as Reid is giving you several useful kids bike guides… 1. Bikes can be difficult for a child to manoeuvre Kids bikes should be light enough for the parent to lift and handle...

Bike Gears Explained

How many gears do I need? What’s the difference between each gear? What is a single-speed / fixie? Why do I even need gears? These are some of the many questions people ask when looking at buying a new bike or even trying to understand their current one. Well,...