When someone decides that something in their life needs to shift, Reid is there to support them — whether it’s as simple as needing a bike, to biking for a good cause, to practising mindfulness on bikes. Each turn of the wheel is a chance to see things differently, to champion something new, to change the world one hill, cruise, commute and gear-shift at a time. We don’t claim to be better, we claim to be different. So, we’re all in this together, because together, we can accomplish more. The sky is the limit with Fat and 27+ (mid-Fat) bikes. Nothing is impossible with over-sized tyres on big rims with ridiculous amounts of grip and control.