This month we’re excited to announce that REID has collaborated with two large fashion houses: French Connection and Jack Wills. With cycling as a trend growing worldwide and more casual riders on bikes than ever, our Vintage range of bikes are the perfect accessory to your everyday life.
French Connection AU reached out to our Australian Team, to see whether we would be able to lend them some bikes for an upcoming photo shoot and we gladly accepted. Featuring their new range of spring/summer clothes, our bikes fit right into the aesthetic of fun, healthy and outdoors. Luckily, our Ladies Classic 7-speed comes in over 10 colours, so there’s no excuse for not being able to match it to your outfit!
We at the International Office reached out to Jack Wills to see if they’d be up for a collaboration, within an hour we had a Yes! Starting off our collaboration by running two giveaways of our Ladies Esprit or Gents Roadster on Instagram and Facebook for the UK and US. In the upcoming month’s we will be supplying Jack Wills with bikes for their Seasonairres (Store Reps), which will then be wrapped and taken to stores in USA (Martha’s Vineyard, Nantucket, Tours and Pop ups) and Germany (Sylt). We are excited about this collaboration and can’t wait to see all the great images and hear the stories of our bikes in these locations.
Watch this space for updates and brand new collaborations.