For our second article looking into our European retailers and distributors, we’re looking at one of our latest retailers in Hungary. Hungary has a thriving cycle scene which is growing rapidly due to recent improvements in the city’s infrastructure for cyclists. With a network of over 200km of cycle paths, Budapest is ranked as the 13th most cycle friendly city in the world according to Copenhagenize Consulting Company. With further improvements planned, things are looking good for Hungary’s capital and its riders.
Due to the growth of the market, there are new bike shops opening across the city to serve it’s 1.7million population. REID were approached by one in particular that aligned very well with our brand; Sydney Biciklik in the heart of the city. Owned by Szilvia Major, we had a chat to find out why she wanted to join the cycle scene, and how she heard about REID.
Szilvia grew up in Budapest, where she studied for two degrees. After a few years working, wanting to see more of the world, Szilvia moved to Sydney, Australia in 2011. ‘I was living in Sydney and studying for a business management course, I needed a bike as the public transport wasn’t very efficient and overpriced. After two second hand bikes that kept failing on me, I heard about REID through a friend and purchased a Condor for my commute. That was my very first experience with REID’. Fast forward to 2015 after four years of city commuting, and with a move back to Budapest on the cards, Szilvia knew what she wanted to do. ‘A friend put me in touch with a very experienced bike mechanic in Budapest, so I discussed my plan for a lifestyle bike shop, giving customers something extra, such as coffee and yearly service plans etc’. Upon moving back to Budapest in December 2015, the two got to work, completely renovating their chosen premises ready to open the doors in April 2016.
Choosing the right brands to stock is an important decision and one Szilvia wanted to get right so she could fulfil her dream of running one of Budapest’s best lifestyle bike shops. ‘With my experience of REID in Australia, I knew the range quite well, and knew it would be perfect for my store. To help offer customers a broad range, we also stock products from Charge and Cinelli as well as a few others’. At Sydney Biciklik ‘we welcome all customers. You don’t need a $2000 bike to shop here. We want to help more customers get on bikes and enjoy commuting, just like I did’. So what’s next for Sydney Biciklik? ‘We’re hoping to open our web store within a few weeks, hopefully by June, to reach cyclists in other cities and towns’.
Visit the Sydney Biciklik website here.