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OUR STORY

“Reid Bikes was established in Melbourne, Australia in 2009 when I was looking around for a new bike to get some exercise. I was shocked at the prices being asked by bike shops at the time and started to look into it.

I saw an opportunity to create my own brand of bikes that were high quality, looked great and – most importantly – were affordable and made it easier for everyone to get riding.

After more than a decade and over half a million bikes sold, it looks like there were a lot of like-minded people out there who wanted a better option.

Our disruptive approach and passion for making great products that give people the freedom to move has seen Reid continue to thrive in Australia – and now find a home in over 30 countries through more than 600 retailers around the world.”

James Reid
Founder of Reid

#freidom

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

James Reid
Founder of Reid

Reid Environmental Pledge

Buy One, Plant One.

Reid Pledge

WE PLEDGE: FOR EVERY REID PURCHASED, WE WILL
PLANT ONE TREE, SO THE ENVIRONMENTS WE LOVE TO
RIDE IN STAY AS HEALTHY AS POSSIBLE! #buyoneplantone

Reid on Instagram

Our latest snaps

Reid by numbers
13

Founded in Melbourne, Australia in 2009 – we’ve been bringing you great value products for 13 years.

30+

We are worldwide – spanning 30+ countries, 6 continents and over 600 retailers.

150

Whether you commute, cruise or carve, we have over 150 available models and more on the way.

infinity graphic - Reid ® - Home

We’re so confident in our quality, we offer a lifetime frame and rigid fork warranty on every bike.

Blog

Hall of
Fame

Schwarzenegger tries the Zeus.

Spoilers: He got one sent home as his personal ride. We’re stoked!

Shop Zeus

Latest
Articles

Nov 29

Reid Retailer Of The Month BL Rodas

Our November Reid Retailer of the Month is BLRodas, a bike shop located in central Mexico. BLRodas was created from a strong desire to ig…

1000+ Views Posted in Featured, Latest News, MTB, Reid Team, REID Wrap Up
Nov 23

A ‘Day in the Life’ of Reid’s Product Manager – Leon Stimpson

This month we are delving into the role of Reid’s product manager, Leon Stimpson. Leon’s work is at the heart of Reid’s mission to offer …

1000+ Views Posted in Featured, Latest News, Reid Team, REID Wrap Up
Nov 18

Reid Rider Of The Month Aaron

Our Reid Rider of the month for November is Aaron, a roadie from Toronto. Aaron can’t get enough of  his Reid Aquila road bike, using it …

1000+ Views Posted in Featured, REID Rider of the Month, Roadie
Nov 9

New for Reid: A Preview of our New Bikes for 2023/24

We’ve been busy. At Reid, we are taking our mission of offering unbeatable value to a whole new level in 2023, with our biggest and best …

Nov 3

Bike Exchange KADe E-Cargo Bike Review

No stranger to value-packed bikes, Australian company Reid Cycles has thrown its hat into the budding e-Cargo Bike scene with the KADe. B…

1000+ Views Posted in Featured, Reviews, eBikes
Oct 26

Reid Rider Of The Month Phrarida

Our Reid Rider of the month for October is vintage lover Phrarida from Montreal. Phrarida begun her Reid riding journey on her Ladies Cla…

Oct 25

Winter Cycling: How to Get Prepared

Winter is approaching, and with more and more people choosing a cycle commute to get to work or school, it’s important that we know how t…

1000+ Views Posted in Featured, Latest News
Oct 21

‘Day in the Life’ of Reid’s Marketing Coordinator – Beth Nash

This month we sat down with Beth Nash, marketing coordinator and less officially ‘head of fun’ at Reid Bikes. From creating engaging cont…

1000+ Views Posted in Featured, Latest News, REID Wrap Up, Reid Team
Oct 20

Reid Retailer Of The Month Crank Revolution

This month we’re celebrating Crank Revolution as our October Retailer of the Month. Crank Revolution are a retailer based in Chicago, ser…

Oct 10

World Mental Health Day 2022: How Cycling Can Help

Today marks World Mental Health Day 2022. This day was created by The World Health Organisation over 70 years ago with the purpose of mak…

1000+ Views Posted in Featured, Latest News
Sep 28

Reid Rider Of The Month Olivia

Our Reid Rider of the month for September is Olivia from Western Australia, who recently received a Girls Classic 16″ Bike for her 5th Bi…

Sep 26

‘Day in the Life’ of Reid’s Managing Director – Rob Akam

This interview with Rob Akam, Managing Director at Reid Bikes, jump starts our new ‘Day in the Life’ series. Each month we will delve int…

Sep 22

Car Free Day 2022: Why you should try an eBike Commute

With eMobility products becoming increasingly popular it has never been easier to celebrate ‘Car Free Day’. A few years ago the thought o…

1000+ Views Posted in Featured, REID Rider of the Month, Reid Team
Sep 14

Reid Retailer Of The Month Bike Generation

We’re excited to introduce you to Bike Generation, our September Retailer of the Month. Bike Generation is a Reid retailer in Lebanon whi…

Sep 8

A Minute With James Reid

This month we get to meet the guy whose name is on the bikes – James Reid. In 2009 James founded Reid with the aim to be Australia’s valu…

1000+ Views Posted in Featured, REID Rider of the Month, Reid Team
Aug 31

Reid Rider Of The Month Bruna

Our Reid Rider of the month for August is Bruna, a Ladies Classic rider from Ireland, UK. Bruna works at Instagram and uses her vintage b…

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