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OUR STORY

“Reid Bikes was established in Melbourne, Australia in 2009 when I was looking around for a new bike to get some exercise. I was shocked at the prices being asked by bike shops at the time and started to look into it.

I saw an opportunity to create my own brand of bikes that were high quality, looked great and – most importantly – were affordable and made it easier for everyone to get riding.

After more than a decade and over half a million bikes sold, it looks like there were a lot of like-minded people out there who wanted a better option.

Our disruptive approach and passion for making great products that give people the freedom to move has seen Reid continue to thrive in Australia – and now find a home in over 30 countries through more than 600 retailers around the world.”

James Reid
Founder of Reid

#freidom

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

MAKING THE JOYOF RIDING ACCESSIBLETO EVERYONE

James Reid
Founder of Reid

Reid Environmental Pledge

Buy One, Plant One.

Reid Pledge

WE PLEDGE: FOR EVERY REID PURCHASED, WE WILL
PLANT ONE TREE, SO THE ENVIRONMENTS WE LOVE TO
RIDE IN STAY AS HEALTHY AS POSSIBLE! #buyoneplantone

Reid on Instagram

Our latest snaps

Reid by numbers
13

Founded in Melbourne, Australia in 2009 – we’ve been bringing you great value products for 13 years.

30+

We are worldwide – spanning 30+ countries, 6 continents and over 600 retailers.

150

Whether you commute, cruise or carve, we have over 150 available models and more on the way.

infinity graphic - Reid ® - Home

We’re so confident in our quality, we offer a lifetime frame and rigid fork warranty on every bike.

Blog

Hall of
Fame

Schwarzenegger tries the Zeus.

Spoilers: He got one sent home as his personal ride. We’re stoked!

Shop Zeus

Latest
Articles

Sep 28

Reid Rider Of The Month Olivia

Our Reid Rider of the month for September is Olivia from Western Australia, who recently received a Girls Classic 16″ Bike for her 5th Bi…

Sep 26

‘Day in the Life’ of Reid’s Managing Director – Rob Akam

This interview with Rob Akam, Managing Director at Reid Bikes, jump starts our new ‘Day in the Life’ series. Each month we will delve int…

Sep 22

Car Free Day 2022: Why you should try an eBike Commute

With eMobility products becoming increasingly popular it has never been easier to celebrate ‘Car Free Day’. A few years ago the thought o…

1000+ Views Posted in Featured, REID Rider of the Month, Reid Team
Sep 14

Reid Retailer Of The Month Bike Generation

We’re excited to introduce you to Bike Generation, our September Retailer of the Month. Bike Generation is a Reid retailer in Lebanon whi…

Sep 8

A Minute With James Reid

This month we get to meet the guy whose name is on the bikes – James Reid. In 2009 James founded Reid with the aim to be Australia’s valu…

1000+ Views Posted in Featured, REID Rider of the Month, Reid Team
Aug 31

Reid Rider Of The Month Bruna

Our Reid Rider of the month for August is Bruna, a Ladies Classic rider from Ireland, UK. Bruna works at Instagram and uses her vintage b…

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Follow our Instagram and we'll plant a tree!

At Reid we take our role stopping climate change very seriously. We promise that if you 'follow' our instagram page, we will plant a tree on your behalf. Help us on our mission!

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