REID started life in Australia by bringing well designed, high quality bikes direct to the public through our own retail stores. REID is now not only one of Australia’s most popular bikes, we are available in 15 countries around the world.
REID has built a world-class team of skilled and passionate design and specification staff with global bike industry experience. From design through to sourcing, production and quality control, REID now has control over every step it takes to build a great bike.
REID understand that people have different motivations when selecting their bikes, so we have designed a range to cater for all types of rider – whether a Lifestyle, Urban Utility or Performance rider.
Riding is seen as fun, social, good for your health and the environment. Although quality and function are important, style and comfort are essential. So whether riding to get a coffee with friends, or the occasional trip to work or uni – we have a fashionable bike to fit into this rider’s life.
Riding is an integral, necessary part of this rider’s life. It may be their primary form of transport and should be light, tough and very functional. Without their bike the Urban Utility rider can’t go about their everyday. We understand this and design our Urban Utility bikes with absolute reliability in mind.
The Performance rider wants a specific bike for a specific purpose. They’re a serious rider who is always pushing hard when in the saddle. Bikes in this range have been designed and tested by industry professionals to give outstanding performance.
The REID community spans internationally. There are no boundaries to our riders, who come from all walks or rides of life. Get involved in the REID community by joining the conversation online via our Facebook and Instagram, #reidbikes to grab our attention and for your chance to be featured!
This has been an amazing journey for REID, but through it all our passion for bringing well designed, high quality bikes to people remains. For us, riding bikes makes the world a better place to be.
REID has over 100 passionate team members across design, manufacture, distribution and retail. Find out more about our Directors below:
REID remains a family owned and run business. James is a hands on Director and works across all aspects of the operation, side-by-side with the team to ensure the business continues to grow domestically within Australia and around the world. James is a passionate entrepreneur who loves seeing new products and projects come to life that help our customers.
Bruce is James’ father and oversees all financial aspects of the business. Having previously sold his successful financial planning business in the mid 2000s, Bruce joined the business to ensure that it had the financial planning skills and experience needed to grow rapidly.
Rob has been integral to the success of REID, guiding the growth of the business from an Australian based retailer to global bike brand with distributors around the world. Previously the GM in Australia, Rob now heads up all International activities of the business.