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2009 James Reid creates the brand Reid with the aim to be Australia’s best value bike brand

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2010 First Bikes Sold, Melbourne store opened

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2012 Sydney and Brisbane stores opened

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2013 Perth store opened, new website launches focusing on UX

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2014 Rob Akam opens our International head office in UK & sold our first bikes internationally to New Zealand and Switzerland. Adelaide store opened in Australia, completing stores in all 5 major capital cities.

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2015 Started selling for the first time in the US, initially with our fat bike range

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2016 Expanded into more than 10 new countries throughout Europe and the Americas and launched our range of kids and adult kick scooters

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2017 Launched our first eBike commuter range

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2018 Now sold in over 20 different countries, we start to redevelop our eBike range and look at other forms of mobility for our changing world

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2019 Launched our all new eMobility ranging including a new range of eBikes, eScooters and hoverboards

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2020 Launched our Watersports range of kayaks and paddleboards and experienced significant growth due to the demand created by worldwide lockdown restrictions, helping more people travel and exercise safely

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2021 We moved office and expanded our team by over a third to continue supplying exceptional service and launched our first eCargo bike the KADe!

2022+ With more products, distributors & research than ever before, Reid has become a staple mobility brand the world over. But we’re not done. We’re always innovating and recruiting the best staff worldwide, to help more people experience Freidom on two wheels and more

2022+ With more products, distributors & research than ever before, Reid has become a staple mobility brand the world over. But we’re not done. We’re always innovating and recruiting the best staff worldwide, to help more people experience Freidom on two wheels and more

What we stand by

Our 3 pillars

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When we say quality, we don’t just mean the quality of our products. We mean the quality of all aspects of our business; from product, to communications, to chosen retail partners and our staff. These high standards we set ourselves are because just like you, we’re customers ourselves and we know how we expected to be treated. We knowthat there’s nothing worse than a bad quality product or service, we don’t like to be at the end of it as a customer ourselves and we wouldn’t put this on to you. That’s why we pride ourselves on taking ample time to make the right decision when making products, partnering with new distributors and hiring new staff to ensure the highest quality as possible.

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Reid believes in giving all our customers a great value product. We may not be the cheapest, and don’t strive to be, but we do strive to give our customers the best value product for the money. This means great specifications and great quality components, at a great price point when compared with similar level products in the market. There’s no added brand tax being added here! If you’re looking for a product that you can rely on, without having to rely on a loan to get it, then look no further.

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A great product at a great price is nothing without a great customer service experience. Whilst we cannot be responsible for specific actions from retailers, we always do our best to only work with retailers and distributors that share our passion for offering customers great service. Should anything ever go wrong, we will do our upmost to help you get riding or paddling again as quickly as possible. We also guarantee that any enquiry sent to us will be answered by a human within 3 working days, we don’t like dealing with bots, so why should you?



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Founder & Managing Director Australia

Reid remains a family-owned and run business. James is a hands on Director and works across all aspects of the operation, side-by-side with the team to ensure the business continues to grow domestically within Australia and around the world. James is a passionate entrepreneur who loves seeing new products and projects come to life that helps our customers.

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Managing Director International

Rob has been integral to the success at Reid, guiding the growth of the business from an Australian based retailer to the international mobility brand we are today. Previously the GM in Australia, Rob now heads up the brand and all international activities of the business from our International head office in the UK.



Everyone has the basic right to move from a place of stuckness to a place of empowerment. Our community is no different. This is about more than bikes and scooters. It’s about the self-belief that change, movement, and freedom is possible, no matter how tough things can sometimes seem.

When someone decides that something in their life needs to shift, Reid is there to support them — whether it’s as simple as needing a bike or scooter, to biking for a good cause, to practising mindfulness when your travel. Each turn of the wheel is a chance to see things differently, to champion something new, to change the world one hill, cruise, commute and gear-shift at a time.

The Reid community now spans internationally, over 6 continents and over 30 countries. Get involved in the Reid community online by joining the conversation our Facebook and Instagram. Use #freidom to grab our attention and for your chance to be featured on our Insta feed and blog!

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