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REID’s Upper Midwest USA distributor expands

Hot Read Hot read Jan 26


We are excited that our Upper Midwest USA distributor has expanded! It means more bicycles from Reid brand are selling in the USA.

Olympic Supply Company has outgrown its longtime home at 5711 W. Douglas Ave. In early 2016, they started distributing Reid bicycles in the USA after seeing the success Hans Johnsen Company was having with the brand in Texas and the surrounding states.

Initially, Olympic Supply Company was founded in 1948 by Alphonse Goniu. In 1964, they built the facility on West Douglas Avenue in Milwaukee. After that, the building was expanded in 1998. However, Olympic Supply Company remains in the Goniu family, with Paul Goniu as President. Besides, the day to day running was left to Brian Goniu.

In addition to expanding the Reid bicycles line up in the USA, it has “expanded its parts and accessories inventory because new bikes and models, such as the bigger-wheeled fat bikes, require new parts in addition to the ones required for older models”, Brian said.

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Olympic Supply Company has about 14,500 square feet in its current home on Douglas Avenue. According to The Dickman Co. Inc./CORFAC International, the new building has about 28,000 square feet, which brokered the sale. However, that building will require work to its electrical and plumbing systems before Olympic can move in. On the plus side, it offers more office space, skylights, higher ceilings. Coincidentally, it is adjacent to the Oak Leaf Trail.

“We’re happy to tell clients we’re on the bike path”, Brian states.

Brian Goniu, who is the fourth generation of the family to run the business, said:

“We considered expanding the Douglas Avenue building again. However, an addition would require too much work to meet modern building codes to be cost-effective. It’s got to the point where the costs of expansion would exceed the value of the building”.

Rob Akam from Reid Bikes says:

“We wish Brian and his team the very best of luck in their new premises and look forward to seeing it in the flesh. Olympic Supply Co is a very important distributor for Reid bicycles in the USA and covers a wide area, providing excellent support of our brand and a vast amount of experience to all their dealers”.

Check out our full Reid range here.

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