This month we’re bringing you a great all rounder bike shop for Reid retailer of the month. Subversive Cycling Company are a full service bike shop based in Illinois, United States. Keep reading to find out more about their charitable donations, popular bikes and Reid experience.

Introduce yourselves…

We are Subversive Cycling Company, a bike company that does things a little differently! We opened April 1st, 2021 and we specialize in service and bike sales! Some of our favorite items to sell are REID bikes!

Where can your store be found?                                                                                                                                                                                                              

Our store is located at 327 West Jefferson St, Suite 1, in Rockford, IL 61101!

What does cycling mean to you?

Cycling has been a part of my life since I was a kid and it’s always meant freedom to me. Cycling allows us to travel, see the world and grow as people and connect with the world on a more intimate level.

How do you integrate with your local community?

We are integrated with local community resources for low-income residents and volunteer our services through those organizations. We also participate in local cycling and business-related events.

Do you have any interesting store stories that you can share with us?

On my first date with my now girlfriend in December of 2021, we were at a local juice bar and ran into a local volunteer who was seeking donations for the holiday season for those less fortunate. I had about 9 refurbished bikes that I had ready to donate and we diverged from or date to the shop so that I could donate the bikes to her organization, which was called Meet My Shoes. 9 People received a free bike donation for the holidays from Subversive, and my girlfriend agreed to a second date, so win-win!

What is your best selling Reid product?

How has your experience with Reid been?

Great!

Finally, what advice would you give to those who are considering getting into bike riding or perhaps have never tried it before?

Get on a bike and ride! Or stop into Subversive or any other reputable bike shop to talk with a knowledgable bike expert on how to get started!