We’re super proud to announce that we have just hit 200,000 trees planted! We are really proud of what our Buy One Plant One pledge has achieved since the initiative started in January 2020, and want to say a huge thank you to our amazing community of customers for helping us achieve this. Of course, none of this would be possible without the amazing work of Eden Reforestation Projects. Read on to find out more about their work to promote long-term forest sustainability.

As many of you may already know – for every Reid that we sell, we plant one tree in the honour of our customers. We are committed to ensuring we sustain the environments that we love to explore.

One bike = one tree

One scooter = one tree

One kayak/paddleboard = one tree

This pledge started as we felt a responsibility as a goods-manufacturing business to offset the carbon that we are using to make our already sustainable products, but it has developed into much more. Since partnering with the Eden Reforestation Project we continue to be in awe of the work they do…

Over 977 million trees produced, planted and protected

280 project sites in 10 countries

Over 14,800 employees empowered with fair wages

In highly poverty-stricken and undeveloped areas people have very few opportunities to work and support their families and are forced to destroy their local environment to use as fuel and heat sources in an effort to merely survive. The two main solutions are as follows:

– Hire local people to plant trees so they can provide for their families

– As trees are planted, healthy forests start to emerge and deforestation begins to disappear

“It takes a village to raise a forest”

The Reid mission has always been to make sure freedom is available to everyone. This is why we felt so strongly about the Eden Reforestation Projects and wanted to get involved back in 2020. We feel very proud to document this landmark achievement 3 years on. A huge thank you to our community of riders is in order…this wouldn’t have been possible without you.